Roland Zürich

Temporary Cub

Kino Roland is a historic former adult cinema located on Zurich’s iconic Langstrasse. Since 2023, the unique venue has been repurposed as a temporary pop-up club, hosting vibrant series of nightlife events that preserve the location’s cultural history while breathing new life into the urban space.

Maison Standard was responsible for the overall visual identity, communication design, and venue signage for the pop-up series. Inspired by the iconic vintage neon sign still mounted on the building's facade, the logo and brand identity use playfulness and motion to accompany the venue’s new chapter across all physical and digital assets.